Google Ads Own Bot

Google announces it was to release a new bot for specifically crawling advertisement landing pages. The new not, AdsBot, will crawl landing pages to determine relevancy of the ad and page. This WILL affect your ad campaigns and ranking.

Opting out of the AsBot crawl is optional. Be warned, however, that by doing so your overall AdWords quality score will be lessened.

From information on the new AdsBot:

While you can exclude your site from review, this will provide us with little information about your landing page's quality and relevance. Therefore, if you restrict AdWords from visiting your landing pages, you will experience a drop in Quality Scores for your related keywords. (This will cause higher minimum bid requirements for any landing page for which you've restricted access.)

Now Google is using an algorithm which configures your cost, ad text, and landing pages, among other variables, to decide where to place your ad. Paying top dollar for placement won't work quite the same any longer.

Google representatives note this is a change to increase relevancy and protect users (not advertisers) from search arbitrage.