Is the Google Conglomerate Losing a Battle?

Another blow, Google has lost a renewal of the Amazon.com contract to its competitor Microsoft.

Amazon.com is one of the largest online retailers. It offers products, reviews, news, book and wikipedia searches, personalized customer pages and more. Continually updated and fresh content on sites such as Amazon.com are search engine candy. Not to mention its a top revenue provider.

While Google is still in the lead in terms of usage, with 49% market share, this loss may reflect the changing of the times. Yahoo! currently holds 22% and Microsoft, 11%.

Although this is just one battle in the search engine wars, it may hold significance in months and years to come. Of course, this follows suit with stocks plummeting in the quarterly earnings report, Google's controversial agreement with the Chinese government, and the rising outrage over censorship and plagiarism.

As of the time of this posting Google has not made a public comment, though reports indicate informal complaints have been made to US and European competition authorities.

Kristen Owen
President
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