Search marketing, NOT internet advertising

A newsletter from the past week finally made it's way out of my junk mail and into my view. This little tidbit I found quite interesting, simply because it is very true.

To be clearer, search marketing is not Internet advertising. The brilliance of search is how it induces a direct marketing opportunity while simultaneously helping consumers achieve their immediate goals.

This I don't fully agree with though:

Internet advertising actually prevents consumers from realizing their primary goal of speed and efficiency--and as far as privacy goes, well, what's a few cookies among strangers?

Why don't I agree? Because to cut out 50% of advertising would backlash onto the searcher. People aren't going to start paying for search when they've enjoyed it "free" for so long, paying only with having to deal with a few ads here and there. Let advertisers pay for search while searchers continue to reap the benefits.

Plus, all those annoying ads are beginning to be more regulated. SPAM is being combated, if not to full efficiency at least webmasters and SEMs hate it enough to avoid while working to eliminate SPAM themselves.

And cookies are nothing new. Cookies appear everywhere, they're on your computer as soon as you enter a username/password. The thing is, they should be disclosed as to why the cookies are being placed. Then what's the problem?

Or consumers can clean out their cookies on a regular basis. But that turns the effort back on the searcher/computer user, not the "industry" (AKA "The Man").

I do not post the newsletter here because I do not find it actually useful beyond the fews quotes above. The ideas it is "going back to" for advertising merely state the obvious. Move away from SPAMMY ads such as pop-ups, pop-unders, floating or expanding ads, etc. Don't place cookies without announcing them and asking for acceptance, etc. Common sense strategies that true webmasters and SEMs already know.

People don't like pop-ups.
~ Thanks that's nothing new.

People don't like cookies they aren't aware of.
~ And...you're point being what? Beating a dead horse? We know this already and professionals have already moved away from this.

So, I guess what I should do is unsubscribe to this newsletter that doesn't offer much insight and I'm not sure how I got on the mailing list anyway. Cookie anyone?