Tuesday, July 18, 2006

SEO Study Reveals...

Off page SEO and linking most important SEO strategies, according to a study performed by SEMLogic Technology, released by Fortune Interactive.

Using a very small sample -- competitive keyword "laptop" -- the company determined crucial metrics for SEO campaigns.

A summary from Search Engine Jounral concluded important results:

* Off-page optimization factors out-weighed any on-page optimization factors.
* In-bound link quality was the most important factor across all three engines. However, each engine’s optimal range for link quality was different.
* In determining in-bound link quality, the reputation of the originating web page was more important than the page’s relevance to the keyword “laptop.”
* In-bound link quantity was the least important factor among off-page factors.
* The most important on-page factor for Google was title-tag keyword density.
* Web pages that successfully ranked across the engines all had strong values in at least the two most important influential factors for each search engine respectively.

The complete study can be found at fortuneinteractive.com/laptop

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