Personalization, in Your SERPS?

Can't take credit for finding this one, but through Matt Cutts blog (put it in your RSS feed, favorites, whatever you like and read it regularly) I read this blog. It's about the Evolution of a Search Engine and discusses the, yup, ever changing search engines. Well, Google primarily as it is a blog on Google Blogoscoped.

P. Lenssen predicts some future evolutions of Google and search engines in general. Moving toward personalization. With technology that works.

A few key points:

~Technology will get better at returning results.
~Users will grant Google lots of access to personal information for better results.
~Ads will always appear, though may be more targeted and less intrusive.
~Rocky 7 sucks.

I suggest reading the blog in toto for his predictions, which seems reasonable. Matt Cutts seems to think it'll happen along those predictions, especially since Google announced later that same day that it would return personalized results for signed in users.