Personalization in Social Netowrking: The Latest Hot Topic

Buzz on the web suggests the latest in social networking and search will revolve around personalization. Personalized searches now are nothing to gawk at, the technology is still in its infancy. Sure, you can personalize your myspace and face book pages, but that's not quite what thebuzz is about.

Changing HTML code may be fin for some, but it's hardly the rage it once was.

I'm interested to see how much personal information we're willing to give sites like Google, Yahoo!, and MSN in the future. Sure, we balk about security and privacy. But come on folks, what you really want is easy access without the fuss and muss. Why do you think many of us use those "form fillers"? So we don't have to fill out form after form of the same information.

Google's gotten a lot of flack about giving up personal info. The government seems to overstep its grey boundaries at times (controversial, I know). Many are still weary about providing credit card, social security and certain passwords online. Who's capturing it? Who's behind the forms and files?

Really what we want is something easy that we don't have to think about. Why go step-by-step in a multi process form when you're computer can pre-fill the pages for you after you've done it once?

What if your search query could "instinctively" know what you're seeking and return only the necessary results? What if irrelevant ads wouldn't be served up along side your query results?

How amazing. It's coming.

What do you think about personalization and security?